The pandemic closed Halloween Haunted Houses.

So Zillow opened a Virtual Haunted House.

The creepy old Haunted House tour. It’s a classic Halloween tradition. But during a global pandemic, you can’t have people jumping scaring you in the face. So since Zillow is the place that gives millions of people a virtual house experience, it stands to reason that during this freaky time Zillow could offer a virtual haunted house experience. And we saw this as a perfect opportunity to impart a bit of news about one of our emerging new products – Zillow 3D Home Tours with Floor Plans. We created a terrifying listing for a spooky haunted house… and embedded a possessed video promoting Zillow 3D Home tours. It was fun-scary for a world that’s scary-scary.