Ryan Karell
Oranges and Lemons are mad that Minute Maid tastes just as good as they do. We used "Modern Family's" Ty Burrell to try to calm the fruit down (to no avail). This campaign narrative started with TV, but then flowed seamlessly across all screens and devices. Here's some online content, TV, and screen grabs from a "Rube-Goldberg Style" mini-game.